With my transition onto this new platform, I decided to update my logo. Over the course of my editing, I was reminded of an important reason why I wanted to change my logo, that speaks to larger ideas about diversity and visibility.
I did consider carrying over the rainbow gradient onto the new logo, and actually did several mock ups that included it. One of the main reasons I chose to deviate from that theme was how an image with every color represented will inevitably clash with most colors it is seen on or next to. This carried me through most of my decision process, and I ended up settling on using just three colors: blue, pink, and white. These are the colors of the trans pride flag.
These colors were an easy pick for me, seeing how my identity as a trans person is deeply connected to how I read tarot. Having these colors front and center really spoke to me. But my decision goes beyond just being more "specific" in my color choice.
Over the course of my professional reading, I have almost always included the rainbow in my logo. This was mainly because the rainbow is a nearly universal symbol of the LGBTQ community. As someone in the community, I know that when I see a logo or image including the rainbow, it draws my eye. I knew that I wanted to include that imagery to convey that I was an LGBTQ run business.
Some see the rainbow flag as a LGBTQ flag, while others see it angled more towards gay people specifically. Regardless of personal opinions, it is very much used at a catchall flag for those who are not cisgender or straight. But for people who are constantly erased out of their own community, the rainbow flag may lose its luster.
Transgender people are often forgotten by, or purposefully erased from the rest of the LGBTQ community, and part of the struggle for transgender rights includes fighting to be seen as equally valid within spaces we should belong to. Pride events saturated in rainbows may be void of transgender specific imagery, (not to mention the lack of transgender resources and groups present).
Even within organizations and programs, transgender people fighting for their voice often have to seek the validation and support of LGB people to receive the resources or platform they need.
Cisgender straight people will often look to their LGB friends for their opinions on the transgender community, instead of seeking out information from actual trans people. This is an example of cisgender LGB voices being elevated over those of trans people, and it contributes to the invalidation and erasure of the trans experience.
All of this considered (and there are many more examples not talked about here), there is great reason to want to see more transgender pride flags. My decision to include the transgender pride flag colors on my new logo was an act of empowerment.
I am not straight, and thus the rainbow flag has a special place in my heart. But when you see the rainbow flag represented in imagery, you may immediately think of LGBT. I want to contribute to creating a future in which blue, pink, and white conjure the ideas of transgender pride and visibility.